Your competition is on social media, but don't let that dissuade you from using them as benchmarks for your own social media strategy. From social media research tools to built in functionality; there are a multitude of data-driven platforms dedicated to providing you with the feedback you're looking for.

Mark Twain once said “There is no such thing as a new idea. It is impossible. We simply take a lot of old ideas and put them into a sort of mental kaleidoscope.”

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