'NEVER send your raw files'. 'You won't earn good money from photography'. 'Image noise is bad!' We've all heard these bits of advice, and they all have one thing in common; they're total nonsense! It's not clear who starts these soundbites but they get repeated so often they become 'received wisdom', and many photographers make decisions based on them - even deciding not to start a business. In this session, Nick will bust these (and many more) myths which will open the door to a new way of thinking about your current or prospective photography business.